4 business benefits of a backup and disaster recovery solution
by Abbie-Lee Hollister, on November 5, 2019
Convincing clients to adopt a backup and disaster recovery solution is not an easy task. The relatively high cost of BDR compared to the cost of file-level backup is certainly one factor, but another reason why clients may hesitate to implement a full-on business continuity solution is because they may not fully understand the benefits their organisation can enjoy thanks to BDR.
Here are four benefits of BDR that you should emphasize to your clients when promoting your business continuity solution.
1. Business Continuity Solutions Help Maintain Employee Productivity & Generate Revenue
When businesses experience downtime for any reason — be it an everyday disruption, such as a power outage or server failure, or a more extreme disaster, such as an earthquake or flood — they cannot conduct business as usual. And when businesses can’t conduct business as usual, they lose money.
The nature of the business or the industry it operates are irrelevant - whether a company needs to take orders from customers, receive and reply to emails, access important data, or all of the above, downtime can have a severe negative impact on the organisation.
A backup and disaster recovery solution ensures that businesses can quickly get back on their feet after a disaster, so they can keep on productivity high and avoid losing money due to extended downtime.
2. Backup & Disaster Recovery Solutions Help Preserves Everyone's Reputation
Downtime can cause much more than just a financial drain on the business, the longer-term reputational costs of downtime could be disastrous. Partners and customers alike could lose trust in a business if it cannot meet basic obligations due to downtime.
The reputational costs of downtime may vary among different organisations, but in all cases they are significant. Deploying a BDR solution to your clients helps ensure they do not experience a loss in reputation due to long periods of downtime.
3. Helps Prevent Companies Losing Business To The Competition
The rise in online review sites has increased the pressure your clients face from their competition. And the more competitive pressure your clients deal with, the more downtime could jeopardise their business by convincing their customers to deflect to competitors.
A backup and disaster recovery solution can help your clients reduce customer churn by ensuring they are always able to serve their customers.
4. Backup & Disaster Recovery Helps Ensure Compliance With Industry Regulations
Though the short- and long-term effects of downtime could prove harmful for any business, the consequences stemming from downtime are particularly severe for those clients in the medical, financial or legal verticals.
Businesses in these verticals are required to closely safeguard and retain sensitive digital information for immediate access at all times. Backup and disaster recovery ensures organisations do not have to worry about compliance violations and legal issues related to data loss and downtime, so your clients can focus on generating revenue and making customers happy.
IT Providers that can hone into how backup and disaster recovery can uniquely benefit their clients are most likely to convince clients to adopt a business continuity solution.