on September 11, 2018 MSP Growth Academy

6 Simple Steps To Plan Your Marketing Strategy

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Every business that offers a product or service can benefit from developing their marketing strategy, which is a long-term, forward-looking approach to planning marketing activities -that has the goal of growing your client base. When you have a marketing strategy in place, you will be able to divide the work into small manageable tasks, as well as keeping track of what certain material is going out each week. 
 
A marketing strategy also makes it easier for you to assign certain activities to members of your team, and this is super important to do - getting everyone involved helps to split the workload and become more of a team effort. Plus, when employees play a role in the accomplishment of the task - for example writing a blog, they are much more likely to share this out to prospects and clients. 
 

1.  Check Out Your Competitors 

It's always a good start to check out your competitors, which channels are they using, how often they are posting, and what they're saying. Start by signing up to their newsletter so you can get a good idea of their tone of voice, and understand their marketing tactics from the perspective of the customer.   

 

2.  Define Your Buyer Persona 

Using buyer personas is key to developing your marketing strategy. Buyer personas help you understand your prospects and customers better by defining your target audience in the format of a semi-fictional character. Understanding how your ideal customer learns about products is crucial to developing your marketing strategy. 

 

3.  Choose Your Channels

When you're defining your buyer persona you'll start to research which channels are the most appealing and most frequently used by your ideal customers. After researching, choose which channels work best for your audience. This means social channels and marketing channels - do they prefer hard copy material? do they prefer Twitter over Facebook? Creating this mix of marketing channels is really important for driving your message out. 

 

4. Set Your Goals 

Understanding and setting your goals is important, what are you trying to achieve through your marketing strategy? Do you want to increase brand awareness and impressions, or would you like to generate tangible leads for your products/services? Its important to set some time frames to your marketing strategy and some numbers - how many followers would you like to have by the next quarter? How many leads would you like to generate? How many clients would you like to sign up? 

 

5. Set a Budget 

You don't have to invest thousands of pounds to set a budget to your marketing campaign. It could be a very small budget, as long as it ties in with your goals and the time frame you have. When you're setting budgets, remember that you should assign a budget to each channel or marketing method - how much do you want to spend on hard copy materials/events/paid ads?

 

6.  Draw Up a Calendar 

Drawing up a marketing calendar is CRUCIAL. It helps you to stick to your plans, organise your workload, and helps for assigning tasks to different members of your team. You should also note any events or holidays that might be happening so that you can fit your marketing message to suit. Once each piece of content is written, it's essential that you find a scheduling tool that works for your business and get it scheduled so that you don't need to worry about publishing times, you can move onto creating more content!

 

For more handy marketing hints and tips for your MSP business, join our exclusive partner programme today to get the access to a wealth of benefits completely free of charge. 

 

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Abbie-Lee Hollister

Abbie-Lee is an MSP product specialist and looks after Customer Success at Zedsphere. Her specialities include everything inbound marketing, content strategy and blogging. When she's not at Zedsphere, Abbie-Lee can be found drinking a cup of Yorkshire Tea and writing her PhD thesis.

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